GUMI is a cosmetic line for children with a playful, minimalist, and smooth aesthetic. It was designed as a true building game for kids, addressing the needs of young users: good ergonomics with a compact diameter, a flower-shaped section that ensures optimal grip and better leverage when opening and closing, thereby offering greater autonomy.
The shape is round and smooth, enhancing safety in case the product falls or bumps into the child.

The design features an easy-to-identify top/bottom color code for children. The packaging is darker on the lower part to suggest weight, while the top is in a lighter hue to suggest a lighter weight.