The shift in industrial design

From form to responsibility

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date

21.06.2025

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Anna Surokin

The Turning Point in Industrial Design


Industrial design is at a turning point. For decades, it was centered on the isolated object and its production. Today, the focus is shifting towards much broader, critical issues: sustainability, user experience, circularity, and social impact.


From Form to Responsibility


Design is no longer merely about "making things beautiful" or "making things functional." It is now emerging as a strategic lever for fundamentally rethinking our relationship with materials, consumption, and the planet. Designers are actively shifting their focus to creating for the purpose of repairing, reusing, and regenerating.


Technology and Humanity


AI, 3D printing, and smart materials open up new perspectives. But technology only has meaning if it serves the human. The industrial design of tomorrow must marry innovation and empathy, placing the user at the heart of the experience.


Toward Systems, Not Just Products


The role of the design is therefore also changing. This involves imagining circular production ecosystems, integrated services, and enduring sustainable experiences. We are moving beyond the concept of designing an isolated object to creating a coherent whole that is optimized across its entire life cycle.


The future of industrial design lies at the powerful intersection of sustainability, technology, and emotion. It is a future where every creation has meaning, for both people and the planet.